Content Marketeer

  • marketing
  • Gent, Belgium

Content Marketeer

Job description

As a Content Marketeer, you are responsible for creating engaging content to help educate our prospects, grow Officient’s brand awareness and reach company goals.

Our ideal candidate is a creative marketing professional, preferably with a writing background. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.

 

Your main responsibilities

  • Design content marketing strategies and set short-term goals
  • Edit, proofread and improve content
  • Deliver engaging content on a regular basis and inspire team members
  • Optimize existing content for SEO
  • Collaborate with freelance writers
  • Conduct market research and customer interviews to finetune buyer personas
  • Share content through various channels, ensuring strong web presence
  • Receive customer feedback and generate ideas to increase customer engagement
  • Develop content calendar and ensure deadlines are met
  • Communicate with and report to management about marketing goals and performance (KPIs & ROI)

Requirements

  • Your skills
    • Excellent communication and writing skills in Dutch and English
    • Project management skills and detail-oriented
    • Expertise in social media platforms
    • Measuring the results of marketing activity to inform future marketing campaigns
    • Implementing SEO best practices
  • Your mindset
    • Editorial mindset with an ability to predict audience preferences
    • Growth mindset - open, curious, determined, eager to experiment
  • What are some amazing bonus points?
    • Marketing experience in the HR field
    • Experience working at a fast-paced startup or in a SaaS environment
    • Hands on experience with SEO and web traffic metrics
    • French writing skills


Our offer

  • A competitive salary package that is Officiently optimized to your individual needs
  • Flexibility in working hours and location (remote work is possible)
  • Growth and mentoring by experienced colleagues
  • The opportunity to grow and learn within a fast-growing and innovative startup


We definitely understand there is no such thing as a ‘perfect candidate’. At Officient we are excited about improving, learning, growing and evolving. So, no matter what your background is, please apply if you feel like this is a role that would make you happy to come into work and be part of shaping the future of HR, every single day.